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Event Details
Should politicians be making more speeches and taking part in fewer interviews?
Public-speaking expert, Dr Max Atkinson, will explain why making speeches is a much more effective way to communicate messages than taking part in interviews, because broadcast interviews seldom deliver anything but bad news for politicians.
He will expound the ‘snakes and ladders theory of political communication’ when he delivers the UK Speechwriters’ Guild Christmas lecture.
Dr Atkinson has devoted much of his life to researching the dynamics of public speaking.
He came to national prominence when, for the TV documentary World in Action, he trained a woman who had never spoken before to appear at the SDP conference, where she won a standing ovation. He went on to work for the former leader of the Liberal Democrats, Lord Ashdown.
He is the author of three books on the subject of communication, Our Masters' Voices, Lend Me Your Ears and Speechmaking and Presentation Made Easy.
The public speaking organisation, Toastmasters International, appointed him Communicator of the Year 2011. He runs a popular blog http://maxatkinson.blogspot.com
The event will be held at Alain de Botton's School of Life in Bloomsbury and doors will be open at 8am for a light breakfast. Max will begin his lecture at 8.45am.
Places are limited to 40. You do not have to be a member of the UK Speechwriters' Guild to come along. Please book early to be sure of a seat.
If you prefer you can send a cheque for £15 made payable to the UK Speechwriters' Guild to our address (see website).
For more information about the UK Speechwriters' Guild, go to http://www.ukspeechwritersguild.co.uk
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When & Where
The School of Life
70 Marchmont Street
WC1N 1AB London
United Kingdom
Thursday, 8 December 2011 from 08:00 to 10:00 (GMT)
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The UK Speechwriters' Guild & A Thousand Monkeys
A Thousand Monkeys helps businesses get better value from the words they use. We're on a mission to make sure dull writing doesn’t undo all the effort people put into building their brand. As well as writing, we help businesses find a distinctive tone of voice, and run workshops that show people how to write more creatively and effectively.
The UK Speechwriters’ Guild organises conferences that bring together top writers to talk about their work and share their expertise.
